Geofencing Marketing

Location Based Advertising

Geofencing Explainer

Target 1 or 1 Million individual locations.  Pinpoint target audiences based on precise areas.  

Coming Soon - Our Recorded Geofencing Marketing Webinar. Here Is What You Will Learn:

  • What Is Geofencing?

  • Dispel Many Geofencing Myths

  • Realtime Geofencing Case Study

  • Strategy & Use Cases With Geofencing

  • How To Measure Foot Traffic w/Geofencing

  • How To Profit From GeoFencing Advertising

  • How To Win More Business With Geofencing

  • How To Get Started With Geofencing

See How Geofencing Marketing Could Work For You

Our Geofencing and addressable (household) geofencing technology can give advertisers the competitive edge they've been looking for and that none of their competitors are using.  See mobile location based advertising in action:

  • Retailer or franchise wants to run a customer loyalty program, so they build geofencing around their own stores to drive repeat customers and buyers.

  • Car dealership who desires to target their competitor's dealerships and measure foot traffic back to their showrooms.

  • Trade Show Exhibitor who wants to advertise at an event

  • Personal Injury Lawyers wanting to reach accident victoms at ER Centers, Hospitals, and Car Repair Centers

Many Ways To Use Geofencing Marketing

CCompetitors

Target Other Retailers Or Your Competitor's Locations And Serve Ads To Their Customers

CHouseholds

Use Our New Addressable Geofencing To Target Individual Households: Up To 1 Million Addresses!

Buildings

Use Geofencing To Target Buildings, Traffic, And Even Your Own Location For Customer Loyalty Marketing

Sports, Trade Shows, Events

Use Geofencing To Target Convention Centers, Stadiums, Sporting Events & Trade Shows

How Geofencing Advertising Works

  • A virtual geofence is traced around an event location where the advertiser wants to build and audience based on their visit to that particular location during a set, scheduled timeframe.

  • When people enter the geofenced location during the set time-frame, they will then become a part of an audience that can later be targeted following the event.

  • As the user visits various apps downloaded on their phone (Weather Channel, Games, News, etc) or browses the internet on the mobile browsers, they begin to see ads from said advertiser.

  • User can see those Ads for 1 day or up to 30 days after she has entered the geofence.

Geofencing marketing is the perfect solution for people that want to target a group of people attending a specific event and get more reach out of their ad spend rather than simply zip code targeting or city-wide targeting

Location Based Advertising (GeoFencing)

Our Beacon Free geofencing technology allows companies to target people based on their physical activities. We can build your geofences where your customers are, not where you want them to be.

Whether it’s a particular event or a physical building you want geofenced, this can be a powerful mechanism to serve ads to individuals based on their physical location.

Is My Advertising Producing Actual Walk-Ins To My Store?

Our geofencing technology can even track those who have seen your ads and determine if they walked inside your store. Conversion zones are a powerful means to track your online advertising to offline conversions (meaning those people who physically went to a particular location as a result of seeing your Ads).

Target 1,000 To 1,000,000 Home Addresses With Laser Precise “Address-Level Geofencing

Do you have a list of customers or business addresses? Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution through conversion zone tracking, Addressable Geo-Fencing makes all household and business address targeting efforts more effective through our automated plat line geofencing drawing capabilities.

  • Highly Precise – Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted. Up To 90% Match Rate

  • Highly Scalable – Up to 1 million physical household and business addresses can be targeted per campaign.

  • Provides Foot Traffic Attribution – Conversion Zones can be used with Addressable Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.

  • Multiple Creative Formats Available – Advertisers can utilize static ads, video ads, and OTT (i.e Roku) Ad campaigns with addressable geofencing.

  • More Precise Than IP Targeting – Address-Level geofencing is even more precise than IP Address Targeting, yielding a 90% match rate.

Key GeoFencing Benefits

  • Only Need Location Services of Mobile Device Turned On. NO OTHER REQUIREMENTS NEEDED

  • 90% of individuals typically have location services turned on

  • Does not require Physical BEACONS

  • Location File Import and Export Capability

  • Granular Localization via Custom Shapes & Sizes

  • Target location visitors or event attendees for 1 day – 30 days

  • Serve ads across the 600,000 App’s we have access to

  • Retarget customers who visit or commute through any geofenced location

The most advanced location based mobile advertising based on people’s physical activities and the places they go. Our geo fencing technology allows for advertisers to reach users wherever they go beit your competitor’s locations, your own store front, or events they attend. With our precise polygon tracking, we can target actual buildings (not just entire blocks) where your ideal audience frequents.

The Possibilities For Hyper Local Targeting Are Endless:

  • Event Targeting

  • Individual Households & Business Addresses

  • Sporting & Music Events

  • Conferences/Conventions

  • Competitor Locations

  • Customer Loyalty Programs

  • Intersections of Popular Streets

  • Sports Stadiums

  • Office Buildings

  • Malls & Strip Centers

We pride ourselves on our geofencing capabilities. No other technology exists that allows for such granular targeting and audience building.

Geofencing Marketing Applications

Health Clubs

Restaurants

Law Firms

Banks

Campaign Development

1

2

Display Ad Development

3

Ad Placement

4

Analytics

5

Optimization

Strategy

We use our expertise with Geospatial Analysis to target the precise locations that will reach the audience you want.  We then geofence the locations that your ads will be served to.

We use media you have already developed or design the ad(s) for you.  Ads display your message, direct the audience to your web site, or both. 

We take care of placing and managing your ads.  There is zero work on your part.

We pull all our programmatic display data into a dashboard and review to begin our process of proactive optimizations.

Whether it's changing targeting, removing domains not performing, or developing better creative assets, we take this part seriously.

Geo Zone Conversion Reporting

Tracking online conversions (form submissions and sales) is one thing. But measuring offline conversions is something that couldn’t be done before until now. We are able to track conversions both online, as well as offline conversions (i.e. those who came back to your restaurant, retail store, desired location).

If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals. Learn more about our conversion zone tracking capabilities.

CONTACT US

Locational Data, LLC

2095 Exeter Road, Ste 80182

Germantown, TN 38138

admin@locationaldata.com

800.269.6113

©2020 LocationalData All rights reserved.