PACs and Organizations

We assist advocacy groups, SuperPacs, and organizations at all levels to target audiences at a HyperLocal level.

Target 1,000 To 1,000,000 Home Addresses With Laser Precise “Address-Level Geofencing“

Address-Level Geofencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. Address-Level Geo-Fencing makes all household and business address targeting efforts more effective through our automated plat line geofencing drawing capabilities.

  • Highly Precise – Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted. Up To 90% Match Rate

  • Highly Scalable – Up to 1 million physical household and business addresses can be targeted per campaign.

  • Multiple Creative Formats Available – Advertisers can utilize static ads, video ads, and OTT (i.e Roku) Ad campaigns with address-level geofencing.

  • More Precise Than IP Targeting – Address-Level geofencing is even more precise than IP Address Targeting, yielding a 90% match rate.

How Geofencing Advertising Works

  • A virtual geofence is traced around an event location where the advertiser wants to build and audience based on their visit to that particular location during a set, scheduled timeframe.

  • When people enter the geofenced location during the set time-frame, they will then become a part of an audience that can later be targeted following the event.

  • As the user visits various apps downloaded on their phone (Weather Channel, Games, News, etc) or browses the internet on the mobile browsers, they begin to see ads from said advertiser.

  • User can see those Ads for 1 day or up to 30 days after she has entered the geofence.

Geofencing marketing is the perfect solution for campaigns that want to target a group of people attending a specific event and get more reach out of their ad spend rather than simply zip code targeting or city-wide targeting

Geofencing Process for Your Campaign

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Display Ad Development

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Ad Placement

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Analytics

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Optimization

Strategy

We use our expertise with Geospatial Analysis to target the precise locations that will reach the audience you want.  We then geofence the locations that your ads will be served to.

We use media you have already developed or design the ad(s) for you.  Ads display your message, direct the audience to your web site, or both. 

We take care of placing and managing your ads.  There is zero work on your part.

We pull all our programmatic display data into a dashboard and review to begin our process of proactive optimizations.

Whether it's changing targeting, removing domains not performing, or developing better creative assets, we take this part seriously.

CONTACT US

Locational Data, LLC

2095 Exeter Road, Ste 80182

Germantown, TN 38138

admin@locationaldata.com

901.262.7232

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