What Is OTT Advertising – Combine Precision Of Geofencing
For some time, advertisers have used geofencing marketing in a localized way, targeting consumers in precise areas. Many of those same midsize companies didn’t have the budgets to advertise on TV Stations ranging from TBS to TNT. Now, it’s possible for those with and without TV budgets to advertise through Connected TV & Over The Top Devices.
There are now an estimated 63 million “cord-cutters” and “cord-nevers” in the US only reachable by Connected TV and digital channels. Connected TV advertising (CTV) & OTT Advertising provides enterprises with a programmatic advertising platform for engaging digital TV streamers with the level of precision you expect from all your campaigns: in-market audiences, demographics, offline behaviors and of course geofencing & household geofencing.
Over 1300 Demographic & Psychographic Variables
When we say hyper local precision, we truly mean it. When you combine CTV connected tv Advertising, with geofencing, layered in with over 1,300 demographic and psychographic variables that our team can pull from to target your ideal consumer, we are ensuring advertisers are reaching those who are most likely to become a customer. And the best part…..we can still measure foot traffic to your stores for those who have a retail and brick/mortar presence.
Benefits Of Connected TV/OTT Advertising
With Our OTT/CTV TV Advertising solution, advertisers have access to the most advanced solution in the market. Powered by three distinct methods of audience targeting, getting the right message in front of the right person at the right time has never been more effective.
Target physical addresses using GPS data to serve OTT/CTV ads with unmatched precision and scale.
Bring the precision of digital targeting to what is OTT advertising with the ability to target users based on keywords, context, and other online behaviors.
Take advantage of numerous combinations of demographic variables to target your ideal audience.
Up To 96% View Rates Of Commercial On Connected TV Advertising Devices
Connected TV Watchers Tend To Be More Engaged W/ Content
Can Still Measure Foot Traffic To Your Retail/Brick & Mortar Location
Addressable Geofencing + Programmatic TV = Big Wins For Enterprises
Do you have a list of customers or business addresses? Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable programmatic TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution through conversion zone tracking, Addressable Geo-Fencing makes all household and business address targeting efforts more effective through our automated plat line geofencing drawing capabilities.
Highly Precise – Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted. Up To 90% Match Rate
Highly Scalable – Up to 1 million physical household and business addresses can be targeted per campaign.
Provides Foot Traffic Attribution – Conversion Zones can be used with Addressable Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.
Multiple Creative Formats Available – Advertisers can utilize static ads, video ads, and OTT marketing (i.e Roku) Ad campaigns with addressable geofencing.
More Precise Than IP Targeting – Addressable geofencing is even more precise than IP Address Targeting, yielding a 90% match rate.
Other Key Connected TV/OTT Benefits
Ability to target at the screen size
Non-skippable, immersive content format that allows advertisers to engage with a unique audience that is committed to the content they are consuming
Reach a unique group of video consumers that advertisers can’t target with traditional TV commercials
Access to inventory for both short and long-form content on the big screen and other connected devices
Allows advertisers to couple the impact of TV w/ the precision of digital
Access and buy premium OTT/CTV inventory on the same centralized platform as your display, mobile, and video campaigns
100’S Of Publishers To Display Your “TV" Commercials On:
120 Sports | A&E | Select ABC Affiliates | Accent Health | Anthem Sports & Entertainment | AOL | AT&T/DirectTV Now! | BigStar.TV | Bravo | Select CBS Affiliates | CNBC | CNN | Comcast | Cooking Channel | Crackle | Digital Media Rights | Discover Channel | DiscoveryGo | Dish | DIY | DramaFever | E! | ESPN | E.W. Scripps Newsy | Film on TV, Inc. | Flickstream | Flipps Media | Food Network | Select Fox Affiliates | Fox Networks Group | FX Now | Fox News | Fox Sports | Funimation | Future Today Inc. | Gold Line Temangement | Haystack.tv | HGTV | History Channel | Looke Digital | MAZ | Select NBC Affiliates | Lifetime | MTV | NFL Network | One by AOl Ad Network | Oxygen | Plex | PlutoTV | Resignation Media, LLC | Screen Media Ventures LLC | Scripps Network, LLC | Sling TV | Smart Roll Media, LLC | TBS | Time, Inc. | The Weather Channel | TNT | Toon Googles | Travel Channel | TubiTV | Turner Digital | USA | Vevo | Vidillion | WeatherNation | Xumo | Yahoo!
Amazon | Apple | Asus | Google | Hisense | JadooTV | LG | Microsoft | MiniX | NVIDIA | Roku | Samsung | Sony | Xiamoni
Display Ad Development
We use our expertise with Geospatial Analysis to target the precise locations that will reach the audience you want. We then geofence the locations that your ads will be served to.
We use media you have already developed or design the ad(s) for you. Ads display your message, direct the audience to your web site, or both.
We take care of placing and managing your ads. There is zero work on your part.
We pull all our programmatic display data into a dashboard and review to begin our process of proactive optimizations.
Whether it's changing targeting, removing domains not performing, or developing better creative assets, we take this part seriously.
OTT Advertising Reporting
Tracking online conversions (form submissions and sales) is one thing. But measuring offline conversions is something that couldn’t be done before until now. We are able to track conversions both online, as well as offline conversions (i.e. those who came back to your restaurant, retail store, desired location).
If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals. Learn more about our conversion zone tracking capabilities.
Locational Data, LLC
2095 Exeter Road, Ste 80182
Germantown, TN 38138